Marketing is all about selling services, products, research, and advertising, which means the more there is to sell and the more people there are to buy it, the more marketing jobs there are. Some cities are better than others because of the population and sectors of economies that run them. Others are better because of the higher ratio of marketing positions available to the population of the area. Here are the best five cities for marketing jobs in the U.S.
New York City
The city that never sleeps boasts a population of close to 8.3 million people, and, despite an unemployment rate of nearly 8.7%, there are still a lot of people producing and purchasing items. As of July 2013, there were over 3,000 marketing job listings for people to choose from, giving the Big Apple the most marketing job listings in the U.S.</a>
Chicago
Chicago’s unemployment rate has been above 9% since the economic recession in 2009, and has stayed there since. However, even with a population of 2.7 million, there are still plenty of opportunities available for those seeking marketing work in Illinois. That’s because Chicagoans are positive about where their economy could head and the increased values of their businesses. As of July 2013, there were 1,113 marketing jobs listed in the Chicago area.
Washington D.C.
D.C. has been listed in many articles for its marketing potential. Although the unemployment rate is relatively high at 9%, the ratio of jobs to unemployed is 1:1. In July of 2013, there were 1,544 marketing jobs listed in the D.C. area, which gives it the highest percentage of marketing jobs to population (632,000) on this list. It also has the third highest hourly median wage at $40.46.</a>
San Jose
Like San Francisco to the north, San Jose boasts a comfortable population and a healthy amount of marketing jobs (1,494) to handle it. While its unemployment rate is just south of 8%, the city has the highest hourly median wage for marketing jobs in the country – $47.27. Sitting in the heart of Silicon Valley not only drives its economy, it’s what drives market jobs, too. The Bay Area is at a five-year high for marketing jobs, which is impressive considering how many were wiped out during the recession.
San Francisco
Just north of Silicon Valley is San Francisco, which has one of the nation’s lowest unemployment rates for metropolitan areas in the nation at 5.9%. Compare that with the 1,567 marketing jobs listed, its 1:1 jobs to unemployed ratio, and it’s typically beautiful weather, and the Bay Area city has one of the more enviable job markets in the nation. San Francisco is also settled in a hotspot for economic growth as technology continues its run as one of the rapidly expanding sections of the nation’s economy, and job growth expected to outpace the rest of the California and the nation.
While there were other cities that have plenty of marketing opportunities (Boston, Seattle, Los Angeles) the cities on this list are merely the best at this point due to the economic conditions that favor each. Changes in local governmental policies or economics will change that, but for now, people wanting marketing jobs will have their best luck with these five.