Website bounce rate is a term that refers to how long it takes a reader or viewer to “bounce” off your site. When you look at the analytics of your page, you’ll see how many people view the site and leave right away without checking out any other pages. This is a great way to get an idea of how well your ads work and whether people like your site. Decreasing your bounce rate can help readers stay on your site longer, get more out of your site and even spend money on your products or ads.
Eliminate Poor Keywords
Eliminating poor keywords is just one way to decrease your website bounce rate. You likely use keywords or phrases as a way to increase your search engine ranking and get more readers to your site. If they find that you use keywords that do not relate to their searches though, they’re more likely to leave and look for another site. Make sure that all the keywords you use relate to the information you share and your site in general.
Change Your Layout
Another reason for a high bounce rate is because of the overall look and layout of the page. This is especially common when it comes to mobile websites. Using large paragraphs filled with content will turn off readers. You want to stick to shorter paragraphs with headings before each one and bullet pointed lists that they can easily follow.
Remove Annoying Ads
There is nothing worse than an ad that you cannot ignore. Many mobile websites feature ads that move as the viewer scrolls down the page or ads that are hard to close. Some even feature ads that send viewers to a page to download an app or see a product when they try to close it. If a viewer feels like he or she cannot get rid of your ads or that those ads block the content on the site, the viewer is more likely to leave quickly. You should also remove pop up ads and ads that play music or videos instantly too.
Bring in New Links
Bringing in new links can help you significantly reduce your website bounce rate. You want your readers and viewers to visit multiple pages after checking out your home page, and you can do this with links to other pages on each one. It’s often helpful to include links at the very bottom of the page to other pages that you think viewers might want to check out. You can also place links at the top of the page or along the side that let them quickly load and view similar pages on your site.
Adjust Your Content
While you may need to adjust your content to decrease your website bounce rate, this doesn’t mean that you need all new content. It means that you need to adjust the way people view each page on your site. Instead of using a tiny font or a hard to read font, use a larger and basic font that catches their eyes and one that they can read easily all the way to the end of the page. You may also need to change the background color on the page and the color of your text too.
A low bounce rate means that readers check out your site and leave within a few seconds, while a higher rate means that they stick around longer and view other pages. Changing your layout, adjusting your content and bringing in new links are just a few ways in which you can decrease your website bounce rate.
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