If you want to qualify for a management or executive position in marketing, you need to make sure you have the education to perform well in that role, and earning a degree from one of the top Online Masters in Marketing degree programs is a great start.
Ranking the Top Online Masters in Marketing Degree Programs 2014
Enrolling in a program offered by one of the accredited online masters in marketing degree programs listed below will help you advance in your career. In compiling this list, we to include highly ranked marketing programs at a variety of price points – from cheap and affordable on up – and with a range of features to meet the needs of virtually any students seeking a masters in marketing online. Because of the similar nature of the degrees, we’ve also included programs categorized as online MBA degrees with specialization in marketing or marketing management.
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#1 New England College – School of Graduate Studies
Online Master of Science in Management – Marketing Management
Executive Summary
Originally created in 1946 for students attending college on the G.I. Bill after Word War II, this Henniker, New Hampshire-based college enrolling 1800 undergrad and graduate students is accredited by New England Association of Schools and Colleges to award bachelor’s and master’s degrees. New England College is rated among the top 50 Best Online Graduate Education Programs by U.S. News and World Report.
Tuition
$640 per credit / $2,560 per course (total program tuition $23,040 plus books and fees).
Unique Features
The MS in Management – Marketing Management degree can be completed in fewer than two years. Students take two seven-week courses per semester. They are expected to focus on one course at a time while earning their Online Masters in Marketing degree.
This progressive marketing degree program focuses in several areas including the following.
- New media technologies and incorporating them into marketing
- Project management skills relating to marketing management
- Management accounting and finance as they relate to marketing management
- Analytical thinking and marketing management
- Customer lifecycle and customer relationship management
#2 Strayer University
Online MBA with a Concentration in Marketing
Executive Summary
Strayer University has been offering degree programs since 1892. The school is focused on meeting the needs of working adults. Strayer is accredited by the Middle States Commission on Higher Education.
Tuition and fees at Strayer are set at $27,740.00 for the Online Masters in Marketing degree program.
Unique Features
The MS in Management – Marketing Management can be completed in 4.5 years of part-time study. Students develop their leadership and team-building skills as they work through the course material.
Concentrations
- Leadership
- Marketing Management
- Project Management
#3 Kaplan University
Online MBA – Marketing
Executive Summary
Kaplan bears regional accreditation by the Higher Learning Commission and is also a member of the North Central Association of Colleges and Schools (NCA). It offers online master’s degrees in a variety of business areas including master of business administration, master of science in finance, master of science in accounting, and master of science in management.
Tuition
$441 per credit, putting this among cheapest of online MBA in marketing degrees.
Unique Features
The marketing specialization incorporates such courses as the following.
- Marketing Research
- Advertising
- Salesforce Management
- Consumer Behavior
#4 Southern New Hampshire University
Online MS in Marketing
Executive Summary
Southern New Hampshire University is a non-profit institution which has been offering degree programs for over 80 years. The school has been included on Fast Company’s list of the World’s 50 Most Innovative Companies (No. 12 on the 2012 list). SNHU is accredited by the New England Association of Schools and Colleges.
Tuition
Tuition for the Online Masters in Marketing degree at SNHU is $320.00 per credit hour.
Unique Features
Students enrolled in SNHU’s MS in Marketing program can choose from a list of electives in a broad range of subjects to personalize their degree. The curriculum includes six elective courses.
#5 University of Liverpool
Master of Science in Global Marketing
Executive Summary
The University of Liverpool was founded in 1881 and is regulated by the QAA, a government body. It is one of the top research-led universities in the United Kingdom.
Tuition
The cost of tuition for the Online Masters in Marketing degree is £ 14,696 (US $23,779.46).
Unique Features
The Master of Science in Global Marketing degree can be completed entirely online. Students can customize their studies to reflect their interests.
#6 Marist College
Online Master’s in Integrated Marketing Communication
Executive Summary
Marist College was founded in 1929. The College holds the No. 8 ranking on U.S. News & World Report’s list of the Best Regional Universities. This school is accredited by the Middle States Association of Colleges and Schools.
Tuition
Tuition at Marist is $720.00 per credit hour toward an Online Masters in Marketing degree.
Unique Features
The Master of Arts – Integrated Marketing Communication program can be completed in one year. Classes include marketing exercises, case study analyses, and communications assignments from companies. Applicants must hold a Bachelor’s degree with a minimum Grade Point Average of 3.0 to be considered.
#7 Boston University
Online Master of Science in International Marketing
Executive Summary
Boston University has been recognized by the Financial Times as having one of the top 15 business schools in the world. The school was established in 1839 and was originally named the Newbury Biblical Institute. This private school was renamed Boston University in 1869. It is accredited by the New England Association of Schools and Colleges.
Tuition
Tuition at BU is $760.00 per credit hour.
Unique Features
Boston University’s Master of Science in International Marketing Management program curriculum includes six core management courses, as well as four International Marketing Management electives. Students take two additional courses to complete the requirements for their degree.
#8 University of Denver
Executive Summary
The University of Denver was founded in 1864 and is one of the best private schools in the US. It is regionally accredited by the North Central Association of Colleges and Schools.
Tuition
Students pay $532.00 per credit hour for the Online Masters in Marketing degree program.
Unique Features
The University of Denver offers a graduate degree in Public Relations and Marketing. The curriculum includes courses in writing for public relations, Internet marketing communication, applied critical thinking, and marketing research & measurement.
#9 Franklin University
Online MS Degree in Marketing & Communication
Executive Summary
Franklin University was founded in 1902 and it has the distinction of being the third-largest private university in Ohio. Undergraduate and graduate students can take advantage of the school’s coaching program which provides mentoring from successful industry professionals. Franklin is accredited by The Higher Learning Commission.
Tuition
Tuition at Franklin is $565.00 per credit hour.
Unique Features
Franklin University’s M.S. in Marketing & Communication is an accelerated program that can be completed in 16 months. New classes start three times per year, and the average class size is 24 students.
#10 University of Maryland
Online Master of Science in Management – Marketing
Executive Summary
The University of Maryland is a public university. This selective school has a 41.9 percent acceptance rate. UM is accredited by the Middle States Commission on Higher Education.
Tuition
Maryland residents pay $458.00 per credit hour, and out-of-state learners pay $659.00 for the Online Masters in Marketing degree.
Unique Features
The MS in Management – Marketing program is made up of 15 credits of core courses, 21 credits from the student’s area of specialization, and a three-credit capstone course.
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Additional Programs to Consider
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Lasell College
Online MS in Marketing
Executive Summary
Lasell College welcomed its first students over 150 years ago. This private, not-for-profit institution is accredited by the New England Association of Schools and Colleges.
Tuition
Graduate students at Lasell pay $575.00 per credit, making this one of the most affordable Online Masters in Marketing degrees available.
Unique Features
Students enrolled in Lasell’s MS in Management – Elder Care Marketing program should plan to devote 12-18 hours per week per course to their studies. They are expected to be proactive in discussions with their professors and fellow students and to log into their online platform daily to check discussion posts and course updates.
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Featured Programs
2. Kaplan University – MBA in Marketing
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Recap
Individuals seeking an master’s in marketing online are often seeking positions such as the following.
- Marketing Director
- Social Media Marketing Director
- Brand Manager or Brand Director
- Market Research Director
- Corporate Communications Manager or Corporate Communications Director
- Chief Marketing Officer (CMO)
- Sales and Marketing Director
- Advertising Director or Manager
- Product Development Manager or Director
There has never been a better time to consider pursuing a graduate degree in marketing. Whether you’ve just earned your bachelor’s degree or you’re an experienced pro seeking to that chief marketing officer position, the options for getting an accredited master’s in marketing online are tremendous.
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